Generations & Age 

People’s needs and preferences evolve over the course of their lives from their early years and into old age. Transamerica Institute and Transamerica Center for Retirement Studies conduct extensive surveys across age ranges and life phases to gain an understanding of their issues, needs, aspirations, and opportunities for improving their lives.

The research examines how different generations including Generation Z, Millennials, Generation X, Baby Boomers, and the Silent Generation are approaching their life priorities, health and well-being, employment, finances, and retirement security. It illustrates what each generation shares in common and ways in which they differ.